How to Market Your Internet Radio

Once you get your internet radio up and running, you may be thinking that the listeners are just going to pour in, and you have immediate success. Unfortunately, it doesn’t work that way. You need to really focus on what it is going to take to increase your listeners. This is something that you need to think about right from the very start.

To begin with, you want a name for your radio station to be one that is easy to remember, pertinent to the type of broadcasts you are going to be creating, and you need to keep it short and simple.

At first, you may be tempted to broadcast anything you can think of. All kinds of music, and perhaps some talk shows on all different topics. Try to rein yourself in and find a niche that you feel will be popular.

You need to know who your target market is. This will be based on what niche you have chosen with your music and other broadcasts. If you find that the market is not big enough for your niche, then you may have to change your plans and go in another direction.

Really analyze what is happening with your internet radio broadcasting. You need to know what kind of music is being listened to the most often. You need to know the time frames in which you are drawing in the most traffic.

By identifying your strengths and weaknesses, you can work on these to help strengthen your internet radio offerings. Try to have some type of interaction with your listeners. This may be by also having a website that creates a visual picture for your listeners, where they can leave comments. You may want to operate a call in talk show. Then don’t forget about mainstream marketing, and perhaps putting a focus on social media marketing.

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